Episode 020:
Helping Your Business Bounce Back After A Crisis
Investment spending vs disposable spending
Today’s topic was already on the schedule for this month, but it links nicely with the impromptu mini-series off the back of the coronavirus crisis and what it means for consultants.
This topic is relevant now and when we are operating under normal circumstances:
How to manage your business spending and know what you can afford. Because that is a question that gets asked often – how do I know how much I can budget for running my business.
In this episode I talk about:
- Disposable vs investment expenditure and how to tell the difference between them.
- The risks associated with ill-considered spending cuts.
- An exercise that helped me 15 x my profit.
- How to make sure YOU aren’t one of the expenses your client chooses to cut.
Related Resource:
- Episode 12 Risk, Caution and Growing Your Business – balancing risk and caution, particularly in the area of spending and investing in your business.