You are currently viewing Episode 096: How to Post for Engagement on LinkedIn and Build and Leverage Your Network, with Donna Serdula

LinkedIn is a platform that can feel a bit like Marmite. 

I’ve known many women who say, I posted a couple of times, and no one commented or liked what I wrote. I felt like a loser. So I gave up and I hate LinkedIn because it doesn’t work. However, I know from my own experience that LinkedIn can be incredibly effective for building your business. I became a LinkedIn Top Voice in 2019 and it’s been an amazing experience.

But before that happened, I was using LinkedIn effectively to build relationships. Do you want to know how you can post for engagement on LinkedIn and build and leverage your network? Then listen to this week’s episode. I am talking to Donna Serdula who pioneered the concept of LinkedIn profile optimisation.

Donna realised early on that the LinkedIn profile was so much more than just an online resume. She created her own methodology for how to use the platform in a manner that really provided results for the investment of time and energy. Donna and her team of over 40 writers have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles. She is the founder of Vision Board Media and, and wrote “LinkedIn Profile Optimization For Dummies,” published by Wiley.

We talk about:

  • Deciding what you want to get out of LinkedIn
  • Where to start with LinkedIn (it’s not what you might think)
  • How to become part of the community
  • What LinkedIn is looking for from you
  • Building a network: when to follow and when to invite people to connect
  • How to start conversations and building relationships

Useful links

Access Donna Serdula’s LinkedIn Headline Generator

Donna’s LinkedIn profile


Get in touch with Jessica to discuss your consulting business

Jessica’s LinkedIn profile