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The Things Women Consultants Should Stop Apologising For

This was originally posted on my Seven Figure Consultant LinkedIn Newsletter. Subscribe today to get insights about how women are building powerful and impactful consulting businesses.

Are you wasting your time listening to podcasts, reading blog posts, and completing courses that aren’t meant for you?

Does the standard entrepreneurial advice on audience-nurturing, list-building and ‘digital nomadism’, feel out of line with who you are and what you do?

Do you feel like you don’t fit the stereotypical mould that a lot of online content seems to want to put you in?

A lot of online business content is created for coaches or online business providers who predominantly sell to other entrepreneurs. When you’re a consultant with a corporate audience, the way that you approach your clients, communicate with your clients, and ultimately serve your clients can look very different.

It’s no help hearing someone speak at length about the benefits of setting up email marketing if you have individual relationships and personal communication channels with most of your clients.

I often see consultants struggling to sell in their business, wasting valuable time getting their website perfect, or working on the graphic design of their business cards or brochure, or setting up sales emails intended for a large email audience. In reality if they literally sent a handful of focused emails to strategic contacts they would potentially have a full pipeline of work within a matter of days. 

Getting side-tracked with entrepreneur-facing ways of doing business or generating leads can literally be keeping their business stuck, and keeping them from making easy money from their consulting.

So if you also feel that frustration that a lot of the online content out there doesn’t speak to your consulting business.

You’re right. It doesn’t. And it’s frustrating.

That’s why in this podcast episode, I explore why you need to be careful about the online content you consume, and the programmes you sign up to, because as a consultant, you’re running a unique kind of business, including:

  • Why often consultants prefer private coaching over group coaching (and how to know which is a better fit for you)
  • Why the wealth of free marketing advice out there isn’t suited to you and your business model
  • The reason hanging out in online networking groups can make you feel uncomfortable.

🎧  Head here to listen to this episode in full – Episode 034 The Things Women Consultants Should Stop Apologising For

And tell me – have you found yourself pursuing a mass marketing strategy when a simple email would do?

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Thanks for reading! I’d love to hear your feedback and future topics you’d like me to feature.