Is It Worth Sticking With A Fixed ‘Ideal Client Avatar’​ In Uncertain Times?

Is It Worth Sticking With A Fixed ‘Ideal Client Avatar’​ In Uncertain Times?

This was originally posted on my Seven Figure Consultant LinkedIn Newsletter. Subscribe today to get insights about how women are building powerful and impactful consulting businesses.


There’s so much going on right now, we can be pushed into overwhelm and that paralysing feeling that the world is out of our control. I am here consistently showing up reminding you that it is completely possible for your business to survive and even thrive during this season.

We can’t control what goes on in the world. We can’t know exactly how the next few months are going to play out on the global stage, but we can arm ourselves with the available facts and plan for different scenarios.

In the middle of the Covid crisis, many of us are in an uncertain season, a ‘between Winters’ stage and we don’t exactly know how things will play out in the months ahead. 

This uncertainty can cause a sense of scarcity, even desperation, and a feeling that we should take on any and all work offered to us, even if it isn’t the work we would usually do.

I encourage my clients to have an ‘Ideal Client’ in mind for their consulting services. If there’s a type of business you prefer to work with, or a kind of work you prefer to do, it makes sense to focus on attracting more of this.

But what do you do if you get asked to work with someone who doesn’t fit your idea of an Ideal Client? Especially now, when we may be feeling uncertain about the future of our economy.


That’s the topic I’m exploring in this podcast episode, including:

  • Why you might be feeling more tempted than ever to work with people who don’t fit your Ideal Client criteria.
  • Why having an Ideal Client brief or avatar is important for your business
  • How to know which opportunities to say ‘yes’ or ‘no’ to
  • How to know when your initial ‘no’ reaction is sensible judgement, or fear of your own limits
  • And how to use requests from non-Ideal Clients as inspiration for additional revenue streams.

🎧 Head here to listen to the full episode – 037 Should I Work With Someone Who Isn’t My Ideal Client?

And tell me, have you felt the pull to accept any and all work opportunities right now?


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Thanks for reading! I’d love to hear your feedback and future topics you’d like me to feature.