As an entrepreneur, do you ever struggle to stay focused? Knowing what to concentrate on day in and day out in your business without getting distracted or side-tracked can be hard. How do you know what to do next? How do you stay focused on your goals?
The reality of being an entrepreneur
When you run your own business, like with most things in life, you have good days and bad days. On the good days, you feel confident and super-charged. On the bad days, you can get completely discouraged. Maybe your marketing campaign hasn’t gone the way you wanted or your Facebook ads aren’t performing as well as you’d like them to. Or maybe you just got up one morning and felt completely tired, deflated, and unable to put yourself out there in the way you need to.
Being an entrepreneur can be draining sometimes. I love my business and the work that I do, but I’ve had to get a lot tougher and more resilient in order to show up for my business on the days where I don’t feel like it. So how can you get into your best mindset to do awesome work when you sit down at your desk on a Monday morning?
Stop comparing yourself to others
I always say to people that when you’re an entrepreneur you have to stop comparing yourself to others. And I believe in this passionately. Because we all do it. We come across other entrepreneurs in the online space and end up spending ages on Facebook or Instagram just looking at what they’re doing. Before we know it, we’ve created this narrative in our minds that they’re doing better than us. That they have more clients, make more money, and are just having a much easier time running their businesses.
Personally, I think this is a losing game to play. Because you never see the behind-the-scenes of someone else’s business. You only get to see the most-polished and most-presentable version of their business. Plus, maybe there are people out there who are comparing themselves to you. What do they think when they come across your business? They may be the ones looking in and thinking you have it all together when in reality you feel completely different about your own business. Of course, we’re all human. And sometimes we want reassurance. We compare ourselves to others to try and understand how well WE are doing. But is this the best way to do it?
Stop letting other people’s content move your goalposts
When I started my business, I used to live and breathe every word that came out of the mouths of some of the coaches I really admired. I wanted to consume all their content. I was really keen to learn and was in that phase where I wanted to know how to do my online business. But as I’ve grown more confident and been in business for more and more years, I’ve started to feel like I no longer need someone else’s permission or guidelines. I now feel I can set my own course, stand on my own two feet, and walk my own path.
The truth is that when you’re just starting out in business, some of the content that gets shared online may not be relevant to you. More established entrepreneurs may be producing content on something that worked for them when they had been in business for a few years already and had a team on-hand to help. Do you? Too often we forget that when our businesses are still young, and we’re on our own doing everything, we can’t get the same results that more-established entrepreneurs have been able to achieve with much bigger teams. At the stage you’re in, you’re probably better off sending people in your network personalised emails. So instead of following all the formulas and the swipe files that worked for someone else, aren’t you better off setting your own course based on strategies that will give you results now?
Are the techniques you’re learning about REALLY relevant to YOUR business TODAY?
Certainly, in the early days of a business, where you don’t have a list of 10,000 people, and you’re not yet making six figures, a lot of the strategies or techniques we may come across online may not be relevant for you. It’s important we acknowledge that getting distracted by what others are doing can stop us from achieving our business goals.
I often look back on myself and the early days of my business and realise I was being blown back and forwards by the waves. I was listening to whatever advice others were giving. And while I’d start off being focused on something, I’d then be side-tracked along the way and go off and do something else instead. I can tell you this – in the long run, this can be overwhelming and not very productive for your business. Of course, I love to be able to access content when I need it. But if I don’t have my own priorities and goals clearly mapped out, it can lead me down a path that isn’t right for me. So my tip is to consume content that relates to where you actually are in your business.
Talk to your audience – ask them what they want
Another thing we underestimate often in the early stages of our business is that we need to have an audience. There’s no point in building a membership or an online course if you don’t have a following. The success of everything you do is going to be based on your audience. So, much like I did when I created my 6-month mastermind, talk to people in your audience.
As small as it might be, ask them what you can help with. What they would like from you. Make it a real conversation. A working dynamic, based on them – people with real needs. And then do something that resonates strongly with them. The great news is that you can do this easily, even when your business isn’t yet at stadium-filling size. Remember that whenever you put out an offer, it has to be for your audience. And this is, in a nutshell, how you get your business to work.
Work out what stage you’re at and plan your priorities.
So with all that in mind, I want to tell you about a quiz I created, called What Stage Is My Business At? And it does exactly what it says on the tin. Whether you’re a complete beginner or an absolute pro, this quiz helps you understand where you are and what’s great (and not so great) about the stage of business you’re at. I’ve divided it into four stages, and if you’re interested, you can also access a free masterclass recording from my mastermind programme. This will help you dig deeper into the various stages and understand:
- How to know where you are in your business.
- What you should be focusing on.
- And what would help you take your business to the next level.
What do I mean by that? Simply that certain activities or strategies shouldn’t be your priority if you’re just starting out, for example. So, during the early stages, a lot of your clients or customers will be dealing with you directly. Do you really need to invest in an expensive, bespoke website or complicated sales funnels? Probably not. And this is what the quiz will help you determine. Make sure you take it and get in touch to let me know what you learnt!
Do you want some help?
I hope this post reassured you about the fact that if you’re finding building a business frustrating sometimes, you’re definitely not alone, and the way you feel is totally normal. The various stages of building a business can be very difficult. And understanding exactly where you are can help you stay focused and set the course that YOU want to follow. Once you get laser-sharp focused, you don’t get knocked off course in your business, and you’ll start to see real results.
You can let other people talk about all sorts of things. But you have the power to choose. Choose to get focused, make a plan, stick to it, and get results. And if you want some help with all of that, find out how you can work with me and move your business to the next stage.