This is a trap that is SO easy to fall into, but unfortunately, it is also a surefire way to ‘grow your business’ without increasing your income.
Your business revolves around selling hours of your time to clients, for example, you provide HR consultancy services for a daily or hourly rate.
In order to increase the size of your business you can take on more clients, but once you run out of hours to sell them, you’ve capped your income.
Any hours that you then take on beyond your maximum availability either has to be done by you on top of your existing full schedule (which means your business now consists of one tiny cog spinning faster and faster to keep up), or outsourced to another expert (which means you just lost a significant chunk of your profit due to your costs increasing).
You’ve probably noticed, but neither of scenarios feel much like progress!
What you need to do instead is grow your business in the RIGHT way. You need to scale your services so that the value you provide to your clients isn’t measured by time.
When this is at the heart of your business model, you build a business with multiple cogs that can effortlessly produce more profit with less drama.